Pioneering Eco-Friendly Digital Business Cards

Embracing Environmental Consciousness

In a world where environmental consciousness is vital, every industry must reassess its practices and adopt sustainable alternatives.

The Overlooked Business Card Ritual

One often overlooked area is the traditional business card exchange ritual. Exchanging physical business cards has been a networking staple for decades. However, the environmental toll of producing and disposing of these cards is substantial.

Launching Our Digital Business Card Platform

After several months of development, we at Simpson & Marwick have launched our Digital Business Card platform. This reduces the need for physical card distribution and improves our carbon footprint.

Features of Our Digital Business Cards

These private landing pages, provided through embedded hyperlinks, QR codes, and NFC technology, allow contact in various ways. They also link to all our social media channels.

Clear Call to Actions

At the tap of a card against a mobile phone, there are clear call to actions. These include requesting a valuation, a mortgage or conveyancing referral, and adding yourself to our 50,000+ buyers database.

Example Landing Page

An example, in the form of my own landing page, can be found here. https://www.simpsonmarwick.com/profiles/5149-2 /.

Moving Towards Sustainability

This move follows changes to our suppliers. We moved our non-office-based staff onto tablets, adopted eco-friendly For Sale Boards, and removed paper documents.

Accommodating Print Needs

When print is necessary, our new suppliers use recycled/recyclable materials. We accommodate the less tech-minded, but our long-term plan is to go completely paperless.

Questioning Traditional Practices

I question why some Solicitors insist on printing and posting paper offers, rather than using electronic versions. Estate Agencies also print whole 30+ page Home Reports, viewing only a handful of pages, instead of viewing them on screen.

Setting a New Norm

Whether the industry likes it or not, this sets an example of what the new norm should and could look like. We aim to improve our clients’ experience in the most eco-friendly way possible.