How Simpson & Marwick

sells off market properties

Some clients prefer to sell their property without attracting public attention, especially if they are high-profile individuals or have unique homes. Off-market sales ensure that their property is only visible to a select group of potential buyers, maintaining confidentiality throughout the process.

At Simpson & Marwick, we take the time to understand the needs of both our sellers and potential buyers. This allows us to match properties with buyers who have the right interests and budget, increasing the likelihood of a successful transaction. This targeted approach often means fewer viewings but a higher chance of closing the sale with the right buyer.

Off-market transactions give sellers more control over who views their property and when. This means that each viewing is with a pre-qualified, serious buyer, reducing the disruption that comes with frequent open house events.

For many buyers, knowing that a property is available off-market creates a sense of exclusivity and appeal. It’s a chance for them to purchase a home that isn’t widely advertised, often leading to a more favourable perception and potential offers that reflect the value of exclusivity.

Over the years, we have built a substantial database of active buyers looking for premium properties in Edinburgh and East Lothian. This network includes high-net-worth individuals, investors, and families searching for unique homes. We utilise this network to find potential buyers who are specifically interested in the type of property being sold.

While the property won’t be advertised on public portals, we create tailored marketing materials for the right audience. This might include professional brochures, high-quality photography, and personalised presentations sent directly to selected buyers. Our marketing materials highlight the unique features of each property, ensuring that potential buyers see its full value.

We actively reach out to potential buyers through direct calls, emails, and meetings. Our team’s local knowledge and connections within the community mean that we often have insights into buyers who may be interested in specific areas or types of property. This proactive approach helps us connect the right buyers with the right properties.

Our experienced negotiators ensure that every off-market transaction is handled with the utmost professionalism. We work closely with both parties to ensure that expectations are managed, offers are properly presented, and the process moves smoothly towards a successful conclusion.

Even though off-market sales are discreet, we keep our clients fully informed throughout the process. Sellers receive regular updates on interest levels and feedback from potential buyers, helping them make informed decisions at every stage.